Email Campaign Report

March Madness Bracket Challenge 2026

Campaign Details

Subject Line
🏀Join the 2026 Media.net March Madness Bracket Challenge
Send Date and Time
March 18, 2026 at 12:00 PM

Performance Metrics

Supply Campaign

Core Metrics

Total Recipients
1,096
Successful Deliveries
1,038

Engagement

Opens and Open Rate
396 (38.2%)
Total Opens
548
Clicks and Click Rate
51 (4.9%)
Total Clicks
106

Issues

Bounces
58 (5.3%)
Unsubscribes
5 (0.48%)
Demand Campaign

Core Metrics

Total Recipients
786
Successful Deliveries
756

Engagement

Opens and Open Rate
103 (13.6%)
Total Opens
226
Clicks and Click Rate
18 (2.4%)
Total Clicks
55

Issues

Bounces
30 (3.8%)
Unsubscribes
0 (0.0%)
Average Campaign Performance (Benchmarks)
Open Rate
16.96%
Click Rate
1.19%
Bounce Rate
12.0%
Unsub Rate
0.61%

Clicks by URL

Supply Campaign
Picks.cbssports.com (Bracket)
83 | 63
Media.net Homepage (Logo)
23 | 14
Format: Total Clicks | Unique Clicks
Demand Campaign
Picks.cbssports.com (Bracket)
47 | 24
Media.net Homepage (Logo)
8 | 4
Format: Total Clicks | Unique Clicks

Click Insights Analysis

Detailed breakdown of clicker demographics and engagement

Overview

Supply

Total Unique Contacts: 51
Total Clicks: 106
Primary Link Clicks: 83 (78.3% of all clicks)

Demand

Total Unique Contacts: 18
Total Clicks: 55
Primary Link Clicks: 47 (85.5% of all clicks)
Supply
Top Companies (by clicks)
Mobilityware - 28 clicks (dominant!)
PlaySimple Games! - 15 clicks
Curiosity Media - 6 clicks
SheMedia (SheKnows) - 4 clicks
Clear Coast Ltd - 3 clicks
AdCellerant - 3 clicks
Career Levels
Manager - 15 clicks (highest engagement)
VP - 11 clicks
Senior Director - 5 clicks
C-Suite - 5 clicks
Regional Distribution
North America - 104 clicks (98%)
Distributed Networks - 1 click
Rest of the World - 1 click
Contact Types
Decision-maker - 29 clicks (27%)
Influencer - 22 clicks (21%)
Point of Contact - 12 clicks (11%)
Top Individual Clickers
Abhishek Kumar (PlaySimple Games!, Manager)
Anurag Karanam (PlaySimple Games!, Manager)
Devin Yeager (AdCellerant, VP)
Pub HQ Countries
United States - 101 clicks (95%)
Canada - 3 clicks
Mexico - 1 click
Status
Live - 101 clicks (95%)
Inactive - 5 clicks
Demand
Top Companies (by clicks)
JobsOhio - 15 clicks
Mattel - 6 clicks
PHD - 5 clicks
Pulsepoint - 4 clicks
Xandr (Microsoft) - 4 clicks
Aldi - 4 clicks
Dentsu - 3 clicks
Career Levels
Manager - 11 clicks (highest engagement)
Client Lead - 9 clicks
Director - 8 clicks
EVP - 6 clicks
Associate Director - 5 clicks
Senior Director - 5 clicks
Regional Distribution
Central - 35 clicks (64%)
East - 10 clicks (18%)
West - 10 clicks (18%)
Contact Types
Decision-maker - 20 clicks (36%)
Influencer - 13 clicks (24%)
Top Individual Clickers
Meghan Ball (JobsOhio, Director) - 8 clicks
Katie Whitehead (JobsOhio, Manager) - 7 clicks
Sam Armetta (PHD, Associate Director) - 5 clicks
Account Types
Brand - 17 clicks (31%)
Brand Direct - 15 clicks (27%)
Agency - 10 clicks (18%)
DSP - 8 clicks (15%)
Holding Company - 5 clicks (9%)
Top States
Ohio - 17 clicks (JobsOhio driving this)
New York - 11 clicks
California - 10 clicks
Illinois - 7 clicks
Holding Companies
Publicis Groupe - 17 clicks (dominant)
Omnicom Group - 7 clicks
Dentsu - 5 clicks
Independent - 3 clicks
Departments
Programmatic Activation - 13 clicks
Digital Investment - 10 clicks
Strategic Partnerships - 6 clicks

Email Preview

Visual reference and live link for the March Madness campaign email